logo decisions

It was clear to me that I needed to decide on a logo before I could progress with anymore packaging. After much deliberation i decided on the one below. I chose this design because it resembles a tattoo, a trait in which the consumer may have.

In comparison to the other 3, this one has everything the fuzzed brand is about and is a clear representation.

Packaging devlopment

After emailing the printers, it was more clear what was needed from me.

A box netting flat lay with the design on it is what was required.

As mentioned in the previous post, photoshop and illustrator are things in which i excel in.

I created a box template from scratch in illustrator and exported to photoshop, where I played around with colour.

Remembering the advice from Amber during my Proposal presentation, she said she thought the idea of using a bright colour so the product was eye catching and also juxtaposed competitors packaging was a good idea.

In my opinion red was the colour which was most brand apt and suitable for the customer, this is the final decision.

Designing a logo

In the proposal the logo that was used,  wasn't created by myself, but it was the inspiration for the final outcome.

Being pretty confident at photoshop and illustrator, the decision was made that logo designing would be done by myself. Its my own project and in my opinion if the job can be completed without assistance it should be.

Drawing from my proposal for inspiration and the overall theme of the brand. A bearded skull is exactly what will entice the right customers.

The logo is inspired by tattoos- a trait which some target customers may have, as the current hipster trend is at large, beards and tattoos go hand in hand.

Spending over 7 hours on the logo was beneficial. After making around 15 different logos, the 4 in this post made the final cut, but I will make a decision at a later date.

Finding a printer

After much online research and speaking to fellow course mates, its been decided that the 2 best options are Design and print on London Road or Digruu in Eastleigh.

After visiting both today, Diguru is the option chosen. They offer both packaging and book printing in comparison to Design and Print.

After speaking with Dennis at Diguru and explaining the final outcome, he understood my brief exactly. He showed different paper samples and laminate coatings and emailed across some quotes with all of the options we spoke about. There was absolutely no pressure and he was interested as me as a individual. It was evident from the beginning this was the best place for production.

Let the production begin!

Week Commencing 13th February

According to the plan made for the proposal, this week is being spent designing a logo and the packaging for Fuzzed.

But firstly it is a priority to find the correct printers for the job.

Because there are 2 types of printing needed; packaging and product catalogue, preferably printing should be completed by the same company so the outcome is ready at the same time.

10th Feb

Nothing too exciting happened today, finishing touches to my social media pages.

I decided on a slogan for my brand; Because You're Fussed About Fuzzed

To come up with this I used the same thought process I did when coming up with the name; crossing mens 'fussy'   attitude to groom crossed with the synonym for facial hair 'fuzz'

This expresses the purpose of my product and the customer will relate.

9th Feb

After a rushed shoot earlier this week, today was editing day.

For a last minute shoot, It is a fantastic outcome. The images are exactly what was desired and the model suits the Fuzzed branding.

After much deliberation the final 5 images were decided.

After making the decision  to edit the photos at a later date, the conclusion to edit the images in black and white had been made with high exposure and deep contrast sticking with the original photography style- inspired by Terry Richardson as seen in my proposal

6th feb

Test shoot day has arrived.

This day was scheduled for test shooting.
After facing the problem of changes in a models circumstances, a final shoot went ahead.

It wasn't an ideal situation, but working well with garments and accessories previously sourced it was'nt too much of a panic.

The shoot took around 2 hours and was a success.

Setting up social media platforms

Referring to the plan from the proposal, this is the week scheduled to get social media pages up and running.

Firstly starting a Facebook shop then an instagram page which fuzzed beard chalks are being sold through.

Selling through social media is a cost effective way for the business.

It is planned that both sites are remaining private until submission week because of plagiarism on the  innovative grooming product or any other work.