DEADLINE WEEK!

After the stress of a different hand in i am please that this week is finally over


This week i spent it making sure my business plan was correct and printed and update all social media to contain all the Fuzzed content. I waited until today to upload everything because I didn't want any ideas to be mimicked or concepts to be copied.

Today i also started my evaluation. I found writing the evaluating was much more beneficial than the reflective blog. I remembered things that were important but i didnt mention in previous posts.

Looking back on the entire project, i am proud of myself but a weakness of mine is not asking for help when I really need it.

Buffer week

On my plan, this week is a buffer week and I am very grateful.

ive received all my printing back and Im happy. 

At the time of selecting paper I wasn't sure wether to go for uncoated, gloss or silk.

in the end i chose silk, its the correct weight, texture and the right quality for the affordable Fuzzed brand.

The boxes have exceeded my expectations and they fit the cosmetic tubes perfectly. 

Trying to cut down on cost, i opted to cut the boxes out myself as funds were out, however if i could do it again i would budget to have them professionally cut as it was impossible to cut them to industry standard.

Final booklet!

After stressing all week about the final booklet, its finished and I'm ready to head to the printers 10 days ahead of Schedule.


When compiling my book I felt there wasn't enough pages. I added some colour block pages and logo pages throughout and it works extremely well. It adds depth and splits up the sections without obviously naming the sections.

The anticipation of the final outcome is exciting and making me nervous. But i have planned my time well as next week is a buffer week incase of any reprints needed.

27th March

There has been a change in my schedule. Today I completed the before and after part of my booklet.

The models used were boys I had spoken to about my brand and they were interested in the product.

i liked the idea of real fuzzed customers being featured in the booklet, which had changed from the original idea of a look book, to a how to guide with editorial features.

The shoot went well. The models were of different ethnicities so they both had different types of hair and beards. This shows the customer versatility and that it is suitable for all hair types.

I also edited the shoot and started compiling my booklet for printing as see below.

STRESS!

Earlier I had a bit of a breakdown, the pressure of working around 20 hours a week along side work experience and my FMP got to me.

Financially I am struggling and have been missing lectures and not booking tutorials because i am having to take on overtime in order to live and fund my FMP.

After a quiet word with myself, i clamed down and told myself this is only temporary and the end result will be worth it.

final packaging

After listening to Russell's idea of monochrome packaging, I went against his suggestion. I felt black and white was bland, and too similar to competitive brands.

The final packaging as seen below is bright red with black writing and graphics. An adaptation of the final Fuzzed logo wraps around the box. This is my favourite part of the packaging because it shows off the design skills that went in to the logo, and is also a clear statement which customers would recognise easily.

I left one side of the box plain red, this is where the ingredients will be displayed during mass manufacture, when a formula has been decided. I could of made the the ingredients up, but I didn't want the authenticity of my product to be questioned.

Mid way presentation

Today i presented my progress so far to my tutor russell. I was grateful for this opportunity because I have struggled since the beginning to make contact with him, so all work I've achieved so far was all off my own accord with no tutor input.

I present my ideas and the whole group thought it was a great idea and has real potential. I took all ideas on board from classmates and listened to russells feed back.

He suggested an instruction manual, because as a male he would have no clue how to use a cosmetic.

As he was talking, I was brainstorming. I suggested the idea of real fuzzed customers before and after photos along side to picture demonstrations and clear bullet pointed instructions. Russell like the idea.