27th March

There has been a change in my schedule. Today I completed the before and after part of my booklet.

The models used were boys I had spoken to about my brand and they were interested in the product.

i liked the idea of real fuzzed customers being featured in the booklet, which had changed from the original idea of a look book, to a how to guide with editorial features.

The shoot went well. The models were of different ethnicities so they both had different types of hair and beards. This shows the customer versatility and that it is suitable for all hair types.

I also edited the shoot and started compiling my booklet for printing as see below.

STRESS!

Earlier I had a bit of a breakdown, the pressure of working around 20 hours a week along side work experience and my FMP got to me.

Financially I am struggling and have been missing lectures and not booking tutorials because i am having to take on overtime in order to live and fund my FMP.

After a quiet word with myself, i clamed down and told myself this is only temporary and the end result will be worth it.

final packaging

After listening to Russell's idea of monochrome packaging, I went against his suggestion. I felt black and white was bland, and too similar to competitive brands.

The final packaging as seen below is bright red with black writing and graphics. An adaptation of the final Fuzzed logo wraps around the box. This is my favourite part of the packaging because it shows off the design skills that went in to the logo, and is also a clear statement which customers would recognise easily.

I left one side of the box plain red, this is where the ingredients will be displayed during mass manufacture, when a formula has been decided. I could of made the the ingredients up, but I didn't want the authenticity of my product to be questioned.

Mid way presentation

Today i presented my progress so far to my tutor russell. I was grateful for this opportunity because I have struggled since the beginning to make contact with him, so all work I've achieved so far was all off my own accord with no tutor input.

I present my ideas and the whole group thought it was a great idea and has real potential. I took all ideas on board from classmates and listened to russells feed back.

He suggested an instruction manual, because as a male he would have no clue how to use a cosmetic.

As he was talking, I was brainstorming. I suggested the idea of real fuzzed customers before and after photos along side to picture demonstrations and clear bullet pointed instructions. Russell like the idea.

Photo Editing

This week I have been working on editing my editorial images.

Looking through both shoots so far, there is no need for reshooting, which in the long run gives me an extra buffer week!

the lighting in the images wasn't quite what was planned, but with a bit of photoshop and changes to exposure and contrast, the desired look was achieved.

Both of the shoots are edited in to black and white, it fits in with the brands theme of black, white and Red.

Buffer week

In my proposal plan, this week was left as a buffer for any mistakes or reshoots that were needed. My other model wasn't available last week so I used today as my shoot day instead.

The location for this shoot was the make up studios. My idea was to have the model posing as a client in a barber shop using the product after a hair cut.

The model I chose was the perfect Fuzzed representative. We discussed his grooming routine and he  was excited that he would be the person to represent a product/brand that not only he would add to his grooming routine but represents him as a customer too.

I kept the styling simple so no attention was taken away from his face or his visible tattoos.

Although the shoot was a success, the shots needed more variety, but the use of cosmetic station lighting worked well.

Below is an un edited, wide angle shot which will be cropped and converted in to black and white.

3rd March

Today was scheduled for the editorial shoot, but as mentioned in a previous post due to model circumstanced the shoot was brought forward, so this shoot was cancelled.

In my proposal plan, next week there is a buffer week and a studio booked in which I plan to shoot the second editorial.